Bachelor of Business Administration in Marketing

Admission Requirements

Satisfy the Application and Admission Requirements for Baccalaureate Programs.

Graduation Requirements

Major Requirements

BA/JUST A241Business Law I3
BA A375Statistics for Business and Economics3
or ECON A312 Econometrics for Business and Economics
or ECON A429 Business Forecasting
BA A381Consumer Behavior and Relationship Management3
BA A383Market Research: Methods, Metrics and Strategies3
BA A460Marketing Management3
BA A463Branding and Content Marketing Strategies3
BA A480Marketing Media Analytics 3
BA A483Marketing Campaign Practicum and Portfolio 3
MATH A221Applied Calculus for Managerial and Social Sciences3-4
or MATH A251 Calculus I
Complete an additional 6 credits of upper-division electives in ACCT, BA, CIS, ECON or LOG. Recommended courses include: 6
International Marketing
Total Credits33-34

A total of 120 credits is required for the degree, of which a minimum of 48 must be upper-division.

Program Student Learning Outcomes

Students graduating with a Bachelor of Business Administration in Marketing will be able to demonstrate:

  • A baccalaureate content knowledge of the Marketing discipline.

  • Knowledge of local, state, and global perspectives in business.

  • Ability to apply analytical thinking.

  • Skills in professional interactions and human relations.