Bachelor of Business Administration in Marketing
- Satisfy the General University Requirements for Baccalaureate Degrees.
- Complete the General Education Requirements for Baccalaureate Degrees.
- Complete the CBPP Bachelor of Business Administration Requirements.
- Complete the major requirements below with a grade of C or better.
|BA/JUST A241||Business Law I||3|
|BA A375||Statistics for Business and Economics||3|
|or ECON A312||Econometrics for Business and Economics|
|or ECON A429||Business Forecasting|
|BA A381||Consumer Behavior and Relationship Management||3|
|BA A383||Market Research: Methods, Metrics and Strategies||3|
|BA A460||Marketing Management||3|
|BA A463||Branding and Content Marketing Strategies||3|
|BA A480||Marketing Media Analytics||3|
|BA A483||Marketing Campaign Practicum and Portfolio||3|
|MATH A221||Applied Calculus for Managerial and Social Sciences||3-4|
|or MATH A251||Calculus I|
|Complete an additional 6 credits of upper-division electives in ACCT, BA, CIS, ECON or LOG. Recommended courses include:||6|
A total of 120 credits is required for the degree, of which a minimum of 48 must be upper-division.
Program Student Learning Outcomes
Students graduating with a Bachelor of Business Administration in Marketing will be able to demonstrate:
A baccalaureate content knowledge of the Marketing discipline.
Knowledge of local, state, and global perspectives in business.
Ability to apply analytical thinking.
Skills in professional interactions and human relations.