The Bachelor of Business Administration (BBA) in Marketing prepares students for careers in the marketing profession in business corporations, governments as well as non-profit organizations. Students gain knowledge in principles of marketing, essential skills to create, communicate, deliver, and exchange marketing information and values for customers, clients, partners, and society at large. Students learn various tools for marketing planning, pricing, promotion, and distribution of ideas, goods, and services in local, national, and global markets as well as designing, executing, and analyzing social media, marketing research, and analytics. This degree also prepares students for graduate studies in marketing.
The BBA in Marketing is accredited by the Association to Advance Collegiate Schools of Business (AACSB International).
Admission Requirements
- Complete the Admission Requirements for Baccalaureate Degrees.
Graduation Requirements
- Complete the General University Requirements for Baccalaureate Degrees.
- Complete the General Education Requirements for Baccalaureate Degrees.
- For 3 credits of Tier 1 Quantitative Skills, choose MATH A121 or MATH A151.
- For 3 credits of Tier 1 Written Communication Skills, choose WRTG A212.
- For 3 credits of Tier 1 Oral Communication Skills, choose COMM A111 or COMM A241.
- For 6 credits of Tier 2 Social Sciences, choose ECON A101 and ECON A102.
- Complete the CBPP Bachelor of Business Administration Requirements.
- Complete the following major requirements with a minimum grade of C:
| Code | Title | Credits |
|---|---|---|
| BA A151 | Business Foundations | 3 |
| BA A381 | Consumer Behavior and Relationship Management | 3 |
| BA A383 | Market Research: Methods, Metrics and Strategies | 3 |
| BA A388 | Globalization and Business Environment | 3 |
| BA A460 | Marketing Management | 3 |
| BA A462 | Strategic Management | 3 |
| BA A480 | Marketing Media Analytics | 3 |
| BA A482 | Integrated Marketing Communications | 3 |
| 9 additional credits of upper-division electives in ACCT, BA, BADA, ECON, HA, or LOG. Recommended courses include: | 9 | |
| International Marketing | ||
| International Business Management | ||
| Negotiation and Conflict Management | ||
| International Economics | ||
| Total | 33 | |
A minimum of 120 credits is required for the degree, of which 45 must be upper-division.
Program Student Learning Outcomes
Students graduating with a Bachelor of Business Administration in Marketing will be able to have:
- A baccalaureate content knowledge of his/her major discipline.
- Knowledge of business environments.
- Analytical skills.
- Professional communication skills.
Sample Plan
The academic plan below is one pathway through the degree/certificate. It includes all requirements, taking into account recommendations from program faculty. Each student’s plan may vary according to their initial course placement, intended course load, additional majors and/or minors, and their placement into required prerequisite courses. Any change in the plan below can have an unforeseen impact on the rest of the plan. Therefore, it is very important to meet with your academic advisor to verify your personal academic plan.
Please review the following terms, definitions, and resources associated with the sample academic plan below.
- Each course in the far left column links to a pop-up bubble with a course description, prerequisite requirements, and associations with university requirements. For example, if a course fulfills a general education requirement, you will see that in the pop-up bubble.
- GER: indicates a General Education Requirement. GERs that also count toward degree/certificate requirements appear as a specific course in the plan. For these courses, "GER" is not indicated explicitly in the table, but if you click on the course, you will see the course's GER status in the pop-up bubble.
- Program Elective: indicates a specific course selection determined by program faculty to fulfill a degree/certificate requirement. Students should seek assistance from their academic advisor.
- Elective: indicates an open selection of 100-400 level university courses to fulfill elective credits needed to meet the minimum total credits toward the degree/certificate.
- Upper Division Program Elective: indicates a specific 300-400 level course selection determined by the program faculty to fulfill a degree/certificate requirement. Students should seek assistance from their academic advisor.
- Upper Division Elective: indicates an open selection of 300-400 level courses to fulfill elective credits needed to meet the minimum total credits toward the degree/certificate. These courses must be upper division in order to meet General University Requirements for the particular degree/certificate type.
| First Year | ||
|---|---|---|
| Fall | Credits | |
| BA A151 | Business Foundations | 3 |
| COMM A111 | Fundamentals of Oral Communication | 3 |
| WRTG A111 | Writing Across Contexts | 3 |
| GER Fine Arts | 3 | |
| GER Humanities | 3 | |
| Credits | 15 | |
| Spring | ||
| BADA A110 | Computer Concepts in Business | 3 |
| MATH A121 or MATH A151 | Applied College Algebra or College Algebra for Calculus | 3-4 |
| WRTG A212 | Writing and the Professions | 3 |
| GER Humanities | 3 | |
| GER Natural Sciences w/ Lab | 4 | |
| Credits | 16-17 | |
| Second Year | ||
| Fall | ||
| ACCT A201 | Principles of Financial Accounting | 3 |
| BA A241 | Business Law I | 3 |
| BA A280 | Managerial Communications | 3 |
| ECON A101 | Principles of Microeconomics | 3 |
| MATH A221 | Applied Calculus for Managerial and Social Sciences or Calculus I or F.A.T. Calculus I | 3-6 |
| Credits | 15-18 | |
| Spring | ||
| ACCT A202 | Principles of Managerial Accounting | 3 |
| ECON A102 | Principles of Macroeconomics | 3 |
| ECON A227 | Introductory Statistics for Economics and Business | 3 |
| GER Natural Sciences | 3 | |
| Elective | 3 | |
| Credits | 15 | |
| Third Year | ||
| Fall | ||
| BA A300 | Organizational Theory and Behavior | 3 |
| BA A325 | Corporate Finance | 3 |
| BA A343 | Principles of Marketing | 3 |
| BA A375 | Statistics for Business and Economics or Business Analytics, Data Science, and Machine Learning or Econometrics for Business and Economics or Economic and Business Forecasting | 3 |
| GER Alaska Native-Themed or Elective | 3 | |
| Credits | 15 | |
| Spring | ||
| BA A376 | Management Information Systems | 3 |
| BA A381 | Consumer Behavior and Relationship Management | 3 |
| BA A482 | Integrated Marketing Communications | 3 |
| GER Diversity & Inclusion or Elective | 3 | |
| Upper Division Program Elective (ACCT, BA, BADA, ECON, HA, or LOG) | 3 | |
| Credits | 15 | |
| Fourth Year | ||
| Fall | ||
| BA A383 | Market Research: Methods, Metrics and Strategies | 3 |
| BA A388 | Globalization and Business Environment | 3 |
| BA A462 | Strategic Management | 3 |
| Upper Division Program Elective (ACCT, BA, BADA, ECON, HA, or LOG) | 3 | |
| Elective | 3 | |
| Credits | 15 | |
| Spring | ||
| BA A460 | Marketing Management | 3 |
| BA A480 | Marketing Media Analytics | 3 |
| Upper Division Program Elective (ACCT, BA, BADA, ECON, HA, or LOG) | 3 | |
| Elective | 3 | |
| Elective | 0-2 | |
| Credits | 12-14 | |
| Total Credits | 118-124 | |