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Bachelor of Business Administration in Marketing

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The Bachelor of Business Administration (BBA) in Marketing prepares students for careers in the marketing profession in business corporations, governments as well as non-profit organizations. Students gain knowledge in principles of marketing, essential skills to create, communicate, deliver, and exchange marketing information and values for customers, clients, partners, and society at large. Students learn various tools for marketing planning, pricing, promotion, and distribution of ideas, goods, and services in local, national, and global markets as well as designing, executing, and analyzing social media, marketing research, and analytics. This degree also prepares students for graduate studies in marketing.

The BBA in Marketing is accredited by the Association to Advance Collegiate Schools of Business (AACSB International).

Admission Requirements

  • Complete the Admission Requirements for Baccalaureate Degrees.

Graduation Requirements

  • Complete the General University Requirements for Baccalaureate Degrees.
  • Complete the General Education Requirements for Baccalaureate Degrees.
    • For 3 credits of Tier 1 Quantitative Skills, choose MATH A121 or MATH A151. 
    • For 3 credits of Tier 1 Written Communication Skills, choose WRTG A212.
    • For 3 credits of Tier 1 Oral Communication Skills, choose COMM A111 or COMM A241.
    • For 6 credits of Tier 2 Social Sciences, choose ECON A101 and ECON A102. 
  • Complete the CBPP Bachelor of Business Administration Requirements.
  • Complete the following major requirements with a minimum grade of C:
Course List
Code Title Credits
BA A151Business Foundations3
BA A381Consumer Behavior and Relationship Management3
BA A383Market Research: Methods, Metrics and Strategies3
BA A388Globalization and Business Environment3
BA A460Marketing Management3
BA A462Strategic Management3
BA A480Marketing Media Analytics3
BA A482Integrated Marketing Communications3
9 additional credits of upper-division electives in ACCT, BA, BADA, ECON, HA, or LOG. Recommended courses include: 9
BA A347
International Marketing
BA A387
International Business Management
BA A461
Negotiation and Conflict Management
ECON A363
International Economics
Total33

A minimum of 120 credits is required for the degree, of which 45 must be upper-division.

Program Student Learning Outcomes

Students graduating with a Bachelor of Business Administration in Marketing will be able to:

  • Demonstrate baccalaureate content knowledge of their major discipline.
  • Convey knowledge of business perspectives.
  • Apply analytical techniques to solve business problems.
  • Demonstrate effective communication skills.

Sample Plan

The academic plan below is one pathway through the degree/certificate. It includes all requirements, taking into account recommendations from program faculty. Each student’s plan may vary according to their initial course placement, intended course load, additional majors and/or minors, and their placement into required prerequisite courses. Any change in the plan below can have an unforeseen impact on the rest of the plan. Therefore, it is very important to meet with your academic advisor to verify your personal academic plan.

Please review the following terms, definitions, and resources associated with the sample academic plan below.

  • Each course in the far left column links to a pop-up bubble with a course description, prerequisite requirements, and associations with university requirements. For example, if a course fulfills a general education requirement, you will see that in the pop-up bubble.
  • GER: indicates a General Education Requirement. GERs that also count toward degree/certificate requirements appear as a specific course in the plan. For these courses, "GER" is not indicated explicitly in the table, but if you click on the course, you will see the course's GER status in the pop-up bubble.
  • Program Elective: indicates a specific course selection determined by program faculty to fulfill a degree/certificate requirement. Students should seek assistance from their academic advisor.
  • Elective: indicates an open selection of 100-400 level university courses to fulfill elective credits needed to meet the minimum total credits toward the degree/certificate.
  • Upper Division Program Elective: indicates a specific 300-400 level course selection determined by the program faculty to fulfill a degree/certificate requirement. Students should seek assistance from their academic advisor.
  • Upper Division Elective: indicates an open selection of 300-400 level courses to fulfill elective credits needed to meet the minimum total credits toward the degree/certificate. These courses must be upper division in order to meet General University Requirements for the particular degree/certificate type.
Plan of Study Grid
First Year
FallCredits
BA A151 Business Foundations 3
COMM A111 Fundamentals of Oral Communication 3
WRTG A111 Writing Across Contexts 3
GER Fine Arts 3
GER Humanities 3
 Credits15
Spring
BADA A110 Computer Concepts in Business 3
MATH A121
or MATH A151
College Algebra for Managerial and Social Sciences
or College Algebra for Calculus
3-4
WRTG A212 Writing and the Professions 3
GER Humanities 3
GER Natural Sciences w/ Lab 4
 Credits16-17
Second Year
Fall
ACCT A201 Principles of Financial Accounting 3
BA A241 Business Law I 3
BA A280 Managerial Communications 3
ECON A101 Principles of Microeconomics 3
MATH A221
or MATH A251
or MATH A251F
Applied Calculus for Managerial and Social Sciences
or Calculus I
or F.A.T. Calculus I
3-6
 Credits15-18
Spring
ACCT A202 Principles of Managerial Accounting 3
ECON A102 Principles of Macroeconomics 3
ECON A227 Introductory Statistics for Economics and Business 3
GER Natural Sciences 3
Elective 3
 Credits15
Third Year
Fall
BA A300 Organizational Theory and Behavior 3
BA A325 Corporate Finance 3
BA A343 Principles of Marketing 3
BA A375
or BADA A470
or ECON A312
or ECON A329
Statistics for Business and Economics
or Business Analytics, Data Science, and Machine Learning
or Econometrics for Business and Economics
or Economic and Business Forecasting
3
GER Alaska Native-Themed or Elective 3
 Credits15
Spring
BA A376 Management Information Systems 3
BA A381 Consumer Behavior and Relationship Management 3
BA A482 Integrated Marketing Communications 3
GER Diversity & Inclusion or Elective 3
Upper Division Program Elective (ACCT, BA, BADA, ECON, HA, or LOG) 3
 Credits15
Fourth Year
Fall
BA A383 Market Research: Methods, Metrics and Strategies 3
BA A388 Globalization and Business Environment 3
BA A462 Strategic Management 3
Upper Division Program Elective (ACCT, BA, BADA, ECON, HA, or LOG) 3
Elective 3
 Credits15
Spring
BA A460 Marketing Management 3
BA A480 Marketing Media Analytics 3
Upper Division Program Elective (ACCT, BA, BADA, ECON, HA, or LOG) 3
Elective 3
Elective 0-2
 Credits12-14
 Total Credits118-124

Page Navigation

  • Undergraduate Programs
    • Occupational Endorsement Certificates
    • Undergraduate Certificates
    • Associate of Applied Science Degrees
    • Associate of Arts Degree
    • Baccalaureate Degrees
    • Post-​Baccalaureate Certificates
    • College of Arts &​ Sciences
    • College of Business &​ Public Policy
      • Accounting &​ Finance
      • Economics
      • Management, Marketing, Logistics, &​ Business Analytics
        • Alaska Native Business Management (Minor)
        • Alaska Native Business Management (OEC)
        • Business Administration (Minor)
        • Business Analytics (OEC)
        • Business Computer Information Systems (AAS)
        • Business Leadership (OEC)
        • Computer Information Systems (Minor)
        • Entrepreneurship (Minor)
        • Entrepreneurship (OEC)
        • General Business (AAS)
        • Global Logistics &​ Supply Chain Management (BBA)
        • Hospitality (OEC)
        • Hospitality Administration (BA)
        • Hospitality Administration (Minor)
        • International Business (Minor)
        • Logistics &​ Supply Chain Operations (AAS)
        • Logistics &​ Supply Chain Operations (UC)
        • Management (BBA)
        • Management Information Systems (BBA)
        • Marketing (BBA)
        • Real Estate (Minor)
        • Small Business Administration (AAS)
    • School of Education
    • College of Engineering
    • College of Health
    • Community &​ Technical College
    • Interdisciplinary Baccalaureates
    • University Honors College
  • Graduate Programs
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  • Course Descriptions
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